A name as important to the success of Detroit as Ford or Chrysler, the Stroh family began with humble roots, brewing beer in a family-owned inn during the 18th century in Kirn, Germany. In 1848, during the German Revolution, Bernhard Stroh, having apprenticed at his father’s side, immigrated to the United States. He established his own brewery in Detroit in 1850. Stroh named his new company Lion's Head Brewery. A full-bodied American lager unlike most, Stroh's beer sports a craft brew pedigree. Enriched with hop varieties usually found only in craft brews, Stroh's lager offers a distinct and distinguished taste with a preponderance of Cascade and Willamette hops from the great Northwest. Pungent and pleasing, Stroh's and Stroh’s Light stand apart from the usual lager taste profiles in flavor, but not in alcohol.