Maximilian Schaefer made the arduous trip across the Atlantic to meet his brother, Frederick in New York. He brought along a formula for lager, a beer type popular in Germany, but unheard of in the United States.
New York drinkers immediately took a liking to the brothers’ different brew. Sales continued strong throughout the ‘40s and by the ‘60s Schaefer had expanded into the Midwest with a brewery in Cleveland. After building a new Allentown, PA facility in 1971, overall capacity reached five million barrels. In 1981, the F. & M. Schaefer Brewing Company was purchased by the Stroh Brewery Company. In 1999, the Stroh Brewery Company was bought by the Pabst Brewing Company, which continues to sell Schaefer Beer today.